Shorter Davenings & "Siddur Baseball"

In this past weekend's issue of the Jewish Journal, Dennis Prager wrote a column entitled "Siddur Baseball", in which he bemoaned how lengthy shabbat morning services are - they are not only long, but boring, etc. The shul I attend here in Long Beach has figured out how to handle shortening services. The shul is called Shul by the Shore and the structure is that from 10-11, the rabbi has a discussion on the weekly parshah; then from 11 and onwards, Torah reading is held, followed by musaf and then kiddush, with those who daven shaharit as well as pesukei dezimra and Shema and its blessings doing so beforehand. Now, if I were to start a davening like this, I would be called non-Orthodox or otherwise trying to ruin the tradition; however, it is led by a Chabad rabbi, primarily for a non-observant constituency. I enjoy the set-up of it and, for the rest of the time that we are here in Long Beach and can continue walking to it will continue to enjoy.